I was watching a lady reverse her car the other day. She struggled to figure out how much further she could go (before she fell into a ditch) and her husband was sitting on a bike, shouting out instructions. (We all know how helpful THAT can be.)
It got me thinking about something Ricardo Semler talked about in The Seven Day Weekend. He mentioned that in so many years, there has been no technological advance in making parallel parking easier. He even suggests a method in the book, but I am not going to get into that.
It struck me watching that lady reverse (and in general watching people reverse) that reversing is a huge deal for most people. Most people don’t know how fast to go, where to look, what to look for, and end up doing it by trial and error. You’d think that some brilliant guy would’ve figured this as a way to sell cars.
Reversing as easy as …